Managing Business Technology:
Ten Questions with
Bill Keyworth
of Ptak-Noel

March 8, 2010
Seeing the future of business technology is a strong suit for Bill Keyworth. He was one of the first to recognize the n
eed to connect the steadily accumulating silos of corporate technology and tie their value to their effect on the business. This vision led him to a role as a VP and research director at Gartner Group, where he created the Network and Systems Management service.
Bill was an early proponent of ITIL and its formalized standards and best practices for managing corporate technology. Now he has returned to an analyst role with Ptak, Noel & Associates. I had a chance to talk with him about a range of his favorite topics, including technology marketing, current trends like cloud computing, and the relationship between a handful of battleship enterprise software conglomerates and their high-revving startup acquisition targets.
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